Lieferando
Value Propostion MCA
Team
Team
MCA
MCA
14 Members
14 Members
Role
Role
Staff Product Designer II
Staff Product Designer II
Project
Project
Value Proposition Design
Value Proposition Design
Scope
Scope
Usability Testing
Usability Testing
Documentation
Documentation
Workshops
Workshops
Cross Vertical
Cross Vertical
Prod & Business
Prod & Business
Stakeholders
Stakeholders
Timeline
Timeline
22 Months
22 Months
Overview
I am co-leading a UX improvement initiative for the marketplace portal, working alongside another designer to address engagement and conversion barriers. By uncovering and solving friction points, the project aims to revitalize growth, enhance user experience, and drive measurable business outcomes.
Problem
Since End of 2023, the marketplace portal’s growth has stagnated. To drive improvement, we need to identify UX challenges such as friction in navigation, unclear value propositions, and usability barriers that may impact engagement and conversions.
Team
MCA
14 Members
Role
Staff Product Designer II
Project
Value Proposition Design
Scope
Usability Testing
Documentation
Workshops
Cross Vertical
Prod & Business
Stakeholders
Timeline
18 Months
© Ali Siddiqui. 2024
© Ali Siddiqui. 2024
© Ali Siddiqui. 2024
alishaharyar@icloud.com