Visionary Leading Design Operations
Design, vibe code and build product with meaningful experience.
Design, vibe code and build product with meaningful experience.
Design, vibe code and build product with meaningful experience.
About
Not everything needs fixing. Before solving a problem, identify whether it is truly a problem.
Great design starts with understanding the business. Without clear business goals, there is no meaningful UX. When business and user needs align, we create products that not only drive growth but also improve lives.
Design is not just about how something looks, but how it makes people feel. And if your product or service can positively shape that feeling, its impact becomes lasting.
Experience
Places where i worked
Riverty
Senior Product Designer
2025 - Present
Just Eat Takeaway
Staff Product Designer
2022 - 2025
MODIFI
Staff Product Designer
2021 - 2022
NayaPay
Head of Customer Experience
2020 - 2021
NayaPay
Lead Product Designer
2019 - 2020
Co-Founder
Designist
2016 - 2019
Case Studies
Case Studies
Courier Chat
Courier Chat
Customer courier chat in marketplace
Customer courier chat in marketplace
B2C
B2C
Growth MCAP
Growth MCAP
Value Proportion Design
Value Proportion Design
Product Growth
Product Growth
Route Planner
Route Planner
Mapping optimal path for delivery.
Mapping optimal path for delivery.
B2C
B2C
Automatic Geofencing
Automatic Geofencing
Revolving around the depiction.
Revolving around the depiction.
B2B
B2B
Experience
Places where i worked
Riverty
Senior Product Designer
2025 - Present
Just Eat Takeaway
Staff Product Designer
2022 - 2025
MODIFI
Staff Product Designer
2021 - 2022
NayaPay
Head of Customer Experience
2020 - 2021
NayaPay
Lead Product Designer
2019 - 2020
Co-Founder
Designist
2016 - 2019
About
Not everything needs fixing. Before solving a problem, identify whether it is truly a problem.
Great design starts with understanding the business. Without clear business goals, there is no meaningful UX. When business and user needs align, we create products that not only drive growth but also improve lives.
Design is not just about how something looks, but how it makes people feel. And if your product or service can positively shape that feeling, its impact becomes lasting.
Ali has proven that he is not only a very versatile designer with broad reaching skillsets in design, discovery, and delivery, but also makes for a great, collaborative team player. You always want to have a designer like Ali in your team, regardless of the size of your company or department. Ali has the caliber and talent to work equally well with those that are front-line facing employees and those that are senior to him due to his vast experience working with different stakeholders. I definitely see a bright future ahead of him as a designer.
Daniel Kim
Design Manager @ Just Eat Takeaway
Ali is a dream team member the kind of person any UX leader would be lucky to have on their team. When I managed him, he was a senior UX designer on a cross-functional product team navigating a particularly complex space. The team was struggling to set a long-term vision due to widespread dependencies across the company. Ali not only took on this challenge but tackled it with remarkable skill and leadership.
Ali’s combination of leadership, strategic thinking, design expertise, and people skills is truly rare. I can't recommend him highly enough.
Andrea Jezovit
Head of UX @ Just Eat Takeaway
Ali was a great teammate at JustEat Takeaway. He’s a self-starter who isn’t afraid to take on complex challenges and find thoughtful solutions. Beyond that, he’s easy to work with open, collaborative, and a great fit in a diverse team. Always ambitious and keen to push things forward in a positive way.
Would happily work with him again!
Oscar Heed
Design Manager @ IKEA
I had the pleasure of working closely with Ali as part of the same product team, where I was the Product Manager and he led UX design. Simply put, Ali is one of those rare designers who combines strong strategic thinking with deep empathy for users—and the ability to execute fast and collaboratively.
Beyond his skills, Ali was the kind of teammate everyone wanted to work with. He built productive relationships across the team and was genuinely a friend to all. Any team would be lucky to have him onboard.
Pieter Brockhaus
Lead Product @ Riverty
Ali is someone you can rely on blindly when on a deadline. He is creative and smart individual who brings his critical thinking hat when addressing a problem and will have a unique outlook on it. His critical thinking has many times made us pause and rethink the challenge we are spending time on.
The best part about his work habit is that he is a team player and understands his team from the very first day to have a pleasant working experience. It was great working with him!
Zain Ali
Lead Service Designer @ EY United Kingdom
Ali is an amazing and highly talented professional who consistently goes beyond the call of duty. He brings strong ownership, clarity, and commitment to everything he works on, often delivering impact well beyond his role. His proactive approach, reliability, and ability to collaborate effectively make him a valuable asset to any team. I would highly recommend Ali without any hesitation.
Shoaib Iqbal
Growth APAC @ Google Australia