I am spearheading an initiative to optimize financing, shipment visibility, and onboarding at scale. By improving these core areas, the project targets exponential business growth, operational efficiency, and an enhanced experience for all stakeholders.
I am leading a project to enhance total financing measurement, shipment tracking, and onboarding processes, aiming to identify key opportunities and implement solutions that can drive 10x business growth.
Why we want to solve it?
We aim to optimize onboarding, the shipment tracker, and the Limit Bar to streamline processes and achieve a 3-day turnaround. These changes will improve document verification, enhance efficiency, and boost user activity from 12 to 30–50 users monthly.
With each client securing up to $1 million in loans, this could enable us to process $50–100 million in financing per month, driving significant business growth and operational impact.
How we gonna solve it?
Through research, testing, and involving the sales team at every stage of the design process, we ensure a user-centric approach that aligns with real-world needs. This collaboration helps us create effective solutions, refine the experience, and achieve our goals efficiently.
Workshop
During the workshop, stakeholders discussed improvements to the portal and shared product insights directly from the sales team. This feedback helped us better understand user needs, particularly for a B2B portal. Most users come from regions where English is not the native language, and many are unfamiliar with processes like SaaP.
By addressing these challenges, we aim to create a more intuitive experience, ensuring accessibility and ease of use for all users, regardless of their language or technical expertise.
Onboarding
We streamlined the process into multiple buckets, each with predefined documents for collection. This approach helps the due diligence team verify legality and relevance efficiently, reducing the timeline from 15 days to just 3 days.
Shipment Tracker
The shipment tracker enables users to monitor shipments via an API, providing real-time updates on the departure and arrival of financed goods. This ensures transparency and better control over the shipping process.
Limit Bar
The Limit Bar allows SMEs to view their available financing limit, the credit they can access, and the outstanding loan amount they need to repay to MODIFI. This feature provides a clear overview of their financial position and helps them manage their credit efficiently.
Onboarding
The service map was designed to identify the various departments involved in the process, their roles, the points of contact within each department, and the communication methods with them. This internal service map
Shipment tracker
The service map was designed to identify the various departments involved in the process, their roles, the points of contact within each department, and the communication methods with them. This internal service map
Limit Bar
The service map was designed to identify the various departments involved in the process, their roles, the points of contact within each department, and the communication methods with them. This internal service map
Outcome
The outcome of these changes reduced the process timeline from 15 days to just 7 days—a significant improvement, cutting the duration by almost half. This streamlined approach makes it much easier and faster for clients to manage and submit their documentation.
By simplifying these steps, we enhance the overall user experience, minimize delays, and increase efficiency, enabling clients to focus on their core operations while benefiting from quicker turnaround times.
Constraints
Limited availability of technical resources hindered implementation progress.
Constraints in conducting usability testing for the portal affected user-centric improvements.
Challenges in balancing development priorities delayed optimization efforts.
© Ali Siddiqui. 2024
alishaharyar@icloud.com