Case Study
Sabaq
Role
Researcher
Founding Member
Team
Design team
4 members
Project
Education
Scope
Workshops
Usability Testing
Documentation
Field Research
Shadowing
Overview
There are currently 22.6 million out-of-school children in Pakistan – a number larger than the entire population of Karachi. To combat the lack of access to schools and education in Pakistan, unsafe commutes, low teacher-capacity and poor quality of educational content, Hassan and Adnan founded SABAQ in 2015. SABAQ is an EdTech organization that uses technology in education to provide children in Pakistan access to high-quality educational content.
Problem
Sabaq is an EdTech company helping integrate technology in primary classrooms in Pakistan, through the SABAQ tablet. The tablet houses numeracy and literacy lessons for students from kindergarten up to Grade 5.
User Research
Our team began by conducting extensive design
research, during which we visited Government Schools
and Sabaq Learning Centers to learn how users were
using the current Sabaq app. We observed how teachers
and students were using the tablets with this existing
educational content.
After shadowing the users, we conducted focus groups
with teachers to gain insight into the challenges they
faced with the usability of the app.
With a deeper understanding of how users were
interacting with the technology – we conducted a
heuristic evaluation of the app and started mapping the
various user journeys.
Having insights into how the app was currently being
used, and the challenges users face - we conducted
ideation sessions to develop solutions for the problems
faced by users.
User Research II
Understanding how the students interacted with the app was crucial to building a successful platform. The main challenge the students faced was navigating through the app. We also identified that the app was being used differently at the Government Schools vs Sabaq Learning Centers. We designed new flows for both scenarios. Based on our insights, we redesigned the information architecture and created wireframes for testing with our users. Multiple feedback cycles helped us iterate our design, and then prepare the new art direction and interface. The new art direction and interface were developed and tested, with several designs subsequently integrated into the final product.
