Little bit about me
I bring over 9 years of experience leading design teams and building scalable processes that improve collaboration across product, design, and engineering. From startups to large scale platforms, I’ve defined systems that support fast moving teams introducing clear workflows, improving handoffs, and aligning teams around user centered goals.
I focus on creating environments where designers can grow, experiment, and deliver impact. I lead with structure and empathy, balancing execution with mentorship.
Geofencing
B2C
Profile page
B2C
MODIFI - Hub
B2B
Financing SMEs through seller financing.
NAYA PAY
MANAGEMENT
B2B
Design Process
My design process follows a structured yet flexible approach to ensure user-centric and effective solutions. It begins with Planning, where I define goals, scope, and success metrics. Next, Understanding involves in-depth research to grasp user needs and market trends.
In the Define phase, I synthesize insights into personas, user journeys, and wireframes. Collaboration (Collaborate) is key. I work closely with stakeholders, developers, and testers to refine ideas.
During Execute, I bring designs to life through prototyping and high-fidelity UI, followed by usability testing. Finally, Deliver ensures a polished product is handed off seamlessly, supported by analytics and iterative improvements for long-term success.
Thoughtful thought
Many have been born, and many have passed, endlessly debating what the "right" process should be. Those who found one are often celebrated and documented in books, while those who didn’t adhere to one are the ones who truly changed the world. As a designer and artist myself, I struggle to think in a single linear way to find solutions. Overthinking or complicating matters often leads to delays, even in understanding the problem itself.
Testimonials
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I help those in need and will always be there for those who seek me.
